This masterclass is for you if:
- You're a portrait photographer who knows print sales make sense, but still feel awkward or unsure prioritising them
- You’re busy shooting and editing, but not seeing the profit or fulfilment you hoped for
- You don’t want to feel pushy, salesy or transactional with your clients
- You want your work to live on walls and in heirloom albums, not just on hard drives
- You’re craving a more sustainable business model that supports your life as well as your creativity
Join this one hour masterclass LIVE on zoom where I will share the NEW skills needed to transition from pixels to print!



You didn’t become a photographer to sell downloads.
You create meaningful images, but too often your work is reduced to a link in an email and a folder of jpegs your clients plan to print one day.
If talking about print pricing feels awkward and "salesy"
Or if you’ve ever told yourself your clients “just want the files”... you’re not alone!
Most photographers don’t struggle with print sales because they lack confidence or talent - they struggle because leading with digital files quietly undermines the value of their work.
The Print-First Mindset is for photographers who know there’s a better way, but don’t want pushy tactics or a complete business overhaul.
In this masterclass you'll learn:
- Why leading with digital files can also lead to burnout
- How to reframe artwork as service not selling
- What shifts when you start truly connecting and guiding clients
If you want a photography business that values legacy over downloads, this is your first step!

And that’s exactly why I’m doing this masterclass live at 11am GMT Tuesday 20th January.
I can help you unlock the mindset shift that will create more confidence, clearer pricing and a more sustainable photography business - for you, your family and your clients.
Ready to shift your mindset?
By the end of the masterclass, you’ll have:
- Clarity around what’s been holding you back from print sales
- A new way to talk about your work that feels natural
- A clear first step you can take towards a print-led business
- A deeper understanding of how to build a business that values legacy over downloads
This approach transformed my business and I know the difference it can make to yours too!



By the end of the masterclass, you will have the opportunity to take advantage of the exact same roadmap I’ve used to transition from pixels to prints... overcoming self-doubt, pricing uncertainty and the belief that your clients “just want the digital files.”
If you want to look back on this year as the year you finally took control for your business and created a client experience founded on connection over transaction - put this masterclass in your calendar for Tuesday 20th January and join me live!
© 2026 Victoria Phipps - All rights reserved